What an online shop in Pakistan should show its customers
Customers decide in seconds whether a small shop feels safe. The twelve things below are what a customer needs to see before paying. Each has the plain wording to aim for.
The steps
- Who you areThe shop name, and a real way to reach a person: a phone number or email on a contact page. Customers look for this first.
- What exactly is soldName, size, material, what is in the box, and what the item will not do. A vague listing is the most common reason for a returned parcel.
- The total priceThe price in PKR that the customer will actually pay. If delivery is free, say so; if it is not, show the amount before checkout.
- Delivery cost and daysSay whether the days are working days, and from when they are counted. Give a range, not a promise you cannot keep.
- How the customer paysCash on delivery, bank transfer or wallet. If the customer may check the parcel before paying, say it in one sentence.
- How an order is confirmedWhat the customer receives after ordering (a message, an order number) and how to check the order’s progress.
- The test or return windowHow many days, what counts as a fault, and what the customer should do first (for example: do not accept a damaged parcel, send a photo).
- What happens when something is wrongThe steps in order, with who does what. A written process is more reassuring than a promise.
- Real pictures, labelledReal photos and videos of the actual item. If a video is a film about what the item is for rather than the real unit, label it so.
- PrivacyWhat personal details you collect (name, phone, address), why, and who sees them.
- The terms, in plain wordsShort terms that a customer can read in two minutes. Link them from the footer and from checkout.
- DatesShow when the page or policy was last updated, so customers know it is current.
How Seezup does it
Free delivery to every city in Pakistan in 5 to 6 working days, payment on delivery after the parcel has been checked, 7 days to test the item, and the steps for a problem written on one page. Use it as an example, not as a rule.
This is general guidance for small shops, not legal advice. Rules differ by product and by city; check the current consumer rules that apply to you.
Questions
Sources and how this page is kept up to date
- OECD Guidelines for Consumer Protection in the Context of Electronic Commerce
- Delivery, payment and testing details are read from Seezup’s own published terms (how ordering works, returns) on the date shown.
Reviewed 9 November 2026. If a rule changes, this page changes with it. To correct something, use the contact page.
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